# LLM-READY: PERFORMANCE-BASED GROWTH - BEYOND VANITY METRICS

**Source URL**: https://thethink.dev/insights/growth-performance-metrics
**Topic**: Growth Strategy & Business Analytics
**Target Audience**: CEOs, CMOs, Growth Analysts
**Language**: es-ES

## EXEC SUMMARY
Analysis of why c-level leaders should ignore vanity metrics (clicks, followers) and focus on LTV, CAC, and technical performance. Performance-based growth links engineering output directly to revenue.

## KEY CONCEPTS
- **Vanity Metrics Trap**: Clicks that don't convert are just an infrastructure expense.
- **ROI of Engineering**: Every line of code must contribute to the bottom line (either by reducing cost or increasing conversion).
- **Core Metrics**:
    - **LTV (Lifetime Value)**: Total revenue from a customer.
    - **CAC (Customer Acquisition Cost)**: Total cost to acquire a customer.
    - **Technical Performance**: Site speed and SEO health as growth drivers.
- **AI in Growth**: Using autonomous funnels to optimize ad spend and conversion rates in real-time.

## BUSINESS VALUE
- Better budget allocation.
- Sustainable scaling.
- Direct alignment between tech teams and business goals.

## FAQ SUMMARY
1. **Should I ignore traffic?** Only if it's poorly qualified. High volume of low-intent users is a distraction.
2. **How does AI help growth?** By automating complex decision-making processes in marketing and sales.
3. **What is the most important metric?** LTV/CAC ratio is generally the most reliable indicator of health.

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